Are you a small business owner who doesn’t have the funds to pay for a professional, but are well aware that you need a Facebook Brand Page? Never fear, I am here to help! While I always recommend paying a pro to set up and manage your social media campaign (ahem…I’m fully available ;p), it’s good to save some money and get the basics down.
First up, the Cover photo. Ideally, the image is 851 pixels wide by 315 pixels tall. The minimum size requirement is 399 pixels wide. The big no-no’s straight from Facebook are:
i. price or purchase information, such as “40% off” or “Download it on socialmusic.com”;
ii. contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;
iii. references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or
iv. calls to action, such as “Get it now” or “Tell your friends.”
Second, the Profile Image. If your business is new and you don’t have a logo yet (such as myself for this blog), be sure to use a clear, professional and friendly photo of yourself. If, however, you do have a logo, by all means, use that for your profile image. Anytime you create a comment, post, like, share, or interact with others on Facebook, this is the image that will appear. It should be at least 180 pixels wide. If it’s larger, you will be able to crop it to frame the photo however you like.
The About Me Section is incredibly important to introduce your followers to your brand. I call this part the elevator pitch part of your company bio. You don’t want to overwhelm people with too much information, but you do want to give them enough that they will get a good grasp on what you do, and why they should follow you. Make sure your description is keyword rich to help your company reach a wider online audience, and raise your Edge Rank score for Facebook or Google Page Rank. Be careful not to overdo it. How does Social Media, Social Media Marketing, Social Media Content, Social Media blah blah blah sound? Exactly!
Description: If you have a longer company bio or would like to add more information about your company, do so here. People will want to know about your history, successes, funny anecdotes, etc. They respond well to a human aspect of a brand, and this is the place to showcase your humanity.
What Category is your business? It is incredibly important to list yourself correctly. For example, Social.Life is under Websites & Blogs > Computer & Internet. This will help people discover my Page if they are searching for Internet or Computer blogs.
Personalized URL for my Facebook Page: you must have at least 25 Likes to create a personalized URL for your Page. This will give you some time to get a nice base started of articles, content, pictures and guinea pigs, I mean friends. It also allows you to search Facebook using the URL you have in mind. You’d be surprised at how many company names are already used for other people’s profiles. The worst part? They probably have nothing to do with your industry! Unfortuately, that’s how it goes. So, do your research and make sure that your URL is as short and easy to remember as possible, you will be putting it EVERYWHERE- emails, brochures, business cards, ads, websites, etc.
But, how do I get 25 Likes so that I can get a personalized URL? I wasn’t kidding when I called my friends guinea pigs. Now, I’m lucky enough to have a healthy following on my personal Facebook Page. I am very mindful of who I invite to new Pages, it has to be something that they would find useful. For example, I have a Hip Hop Culture Facebook Page, and I only invited my industry friends, upcoming talent that follow my personal page, promoters, DJs, etc. I didn’t invite my in-laws, or business connections, because chances are they aren’t too interested in breakdancing competitions or hip hop industry updates. However, in your case, I assume that your friends and family will want to help you out. So, let them! Use any means necessary email, Facebook invite, Twitter…
What should I write for my first post? Well, this is where the fun starts. You can post whatever you like. I highly suggest a welcome to my page type post, along the lines of Welcome to my Facebook Page! I look forward to sharing information/recipes/photos/whatever with you. Feel free to shaer your experiences or check out our webpage for more info! Before I started inviting people to Social.Life’s Facebook Page, I posted a Welcome post and shared some other content from respected people in the Social Media industry. This way, people get an idea of what kind of posts to expect from you. The best types of posts will have video, photos, and around 100 characters (but, we’ll get into that more later!). Now go forth, young Padawan, and build your Page. I hope this was helpful and if anyone has some additional tips, please add them in the comment section!